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How to Win an Indian Election 


Eat from time to time, sleep well and study. These are things we know but when someone tells you this at the right time it is useful right.

In a democracy, elections are the bedrock of civic participation and governance. They enable citizens to voice their opinions, choose their representatives, and shape the course of their nation’s trajectory.

We are gonna talk about certain things like that. What happens during the election and what do voters need to know about? Certain things we might know, certain things we need a reminder for and certain things we do not know about.

The Author of this book, Shivam Shankar Singh, has had the opportunity to work in several election campaigns in India and as an insider, he’s tried to bring to light the efforts and strategic planning that goes into every election campaign. He warns us of the fake messages that are doctored by political parties to gain our emotional support. Watch to know more.

Elections are not just about politics; they are about perceptions. A study done by Facebook in 2012 demonstrated how the information presented to us can significantly shape our outlook on the world. Exposure to positive or negative news can subtly alter our perspectives, influencing the way we interact with society and politics.

In India, elections are a blend of social, cultural, and linguistic diversities. State elections often revolve around caste and language, while national elections delve into religious dimensions. It is essential to recognize and critically assess these nuances to make informed electoral decisions.

These are well known facts to us. But even when we know these things when we keep hearing it in the news, radio and social media we get influenced. When we look at the older generations’ phones and look at them believe these propaganda we are infuriated to see them believe it. Even when we explain they are fake news and they are being manipulated they would not understand.

Being an informed voter involves understanding the dynamics that govern elections beyond the ballot box. Awareness of how political consultants operate, the influence of money, and the power of media in shaping perception equips citizens to make judicious decisions. As democracy continues to evolve, an engaged and informed electorate will remain the bedrock of a thriving democratic nation like India.

In “How to Win an Indian Election,” authored by Shivam Shankar Singh, readers are taken on a revealing journey into the covert world of election war rooms and strategic planning. Drawing from the author’s extensive experience as a former election campaign consultant for a major political party, the book sheds light on the pivotal role of political consultants in election campaigns.

Moreover, the book exposes the mechanisms behind the widespread dissemination of divisive propaganda and fake news, exploring how they affect public opinion. It offers an in-depth understanding of what it truly takes to secure victory in an Indian election today, emphasizing the nuances that resonate with voters on the ground.

It unravels how modern political parties harness the power of technology, utilizing data analytics, surveys, and alternative media to craft highly targeted campaigns. The book delves into the impact of financial resources, showcasing how the judicious use of money significantly influences election results.

Lastly, “How to Win an Indian Election” contemplates the future of politics in the country, presenting insightful predictions and analyses based on meticulous research, candid interviews, and the author’s first-hand experiences. It’s a treasure trove of knowledge, providing invaluable insights into the inner workings of politics, political parties, and the strategies that underpin a successful election campaign.

Read the book “How to Win an Indian Election” to get more insights into its contents. Watch the full video to hear more of my thoughts in the link below.